BJC Healthcare Advertisements
Towards the end of 2016, SkinnyD Creative Studios was approached to produce a series of designs depicting print collateral that would accompany a proposed corporate motto for BJC Healthcare. After several meeting with the marketing team in charge of the push, the following designs were created.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8e8ac7d02abaaec1c481b49e7de4abb5/85954dc3-d68f-4243-916c-c7390e83ebaf_rw_1920.jpg?h=d37af9452397b4e2744abdb14e2ef8f8)
Large horizontal banner displaying proposed "We are BJC" slogan.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8e8ac7d02abaaec1c481b49e7de4abb5/f1e54e80-6bf0-4be4-ae91-7f4db59d6474_rw_1200.jpg?h=d965737e3b3edac2caa2030e30b4be39)
Poster introducing the proposed "I am/ We are BJC" slogan.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8e8ac7d02abaaec1c481b49e7de4abb5/f37f1ac0-37f3-406f-b822-fbf137c16b45_rw_1200.jpg?h=aaa69d70d7f5f161d42cc2d9ab1845c9)
Poster introducing the proposed "I am/ We are BJC" slogan.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8e8ac7d02abaaec1c481b49e7de4abb5/5d606dcf-263b-4fc4-8940-43151bd06ac5_rw_1200.jpg?h=9523f47361580fddb60b1dc85027d8cc)
Poster introducing the proposed "I am/ We are BJC" slogan.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8e8ac7d02abaaec1c481b49e7de4abb5/bfc2a69b-19da-4917-86ce-70a4f4bd3028_rw_1200.jpg?h=74212ebf924aa10b8c915b214c594f93)
Poster introducing the proposed "I am/ We are BJC" slogan.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8e8ac7d02abaaec1c481b49e7de4abb5/16e7a254-5f5d-4708-b3a1-37946bc8d65d_rw_1920.jpg?h=8d2e2b168d73437d3449f74ee36f5df8)
Mock-up of posters used in a patient/family outdoor area of a hospital to introduce the proposed slogan.