Super Sam Foundation Rebranding

In early 2017, SkinnyD Creative Studio began working with the childhood cancer charity Super Sam Foundation on a complete head-to-toe rebrand. The logomark the organization had been using since it's inception contained an existing copyrighted design element and as such could not be trademarked for protected use. We worked closely with the governing board of the charity to craft a logo and illustrations that would call back to that original logo while still providing a unique and child-friendly look and feel for the organization.

Primary Logo Mark

Variations of the illustration of Super Sam character for various fundraising events (golf, 5k, cornhole)

Super Sam Foundation logo with illustration variations, to be used in marketing for fundraising events

Examples of logo in use across various materials

Example of cornhole logo variation in use on a campfire mug

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